Having promotional items is a surefire way to promote your brand to be recognized. Connecting with your customers promotes trust and assurance that you are the one they need to work with. This can be done with a promo item. Think about the market that you want to target. Ask yourself, what would this item do for your business? Would this be used efficiently and to it’s greatest potential? Would it market more sales for you? If it is triple digit heat outside the last thing people want to think about is a sweatshirt to wear. Think about sunscreen, lip balm, bottled water, beach towels, etc. Promote what would be used the most for the area that you are in. The goal is for people to use your promo items with YOUR company on it for others to see and to be loyal to those that take care of them. Promotional items have proven to increase sales and are cost effective compared to other advertising. They are targeted and customizable. Be creative think outside the box. Spend your money on something that will give you a return in the long run. Last but not least; use your item to to its full potential. I mean, anything worth doing is worth doing right!