Opening a new business can be a stressful time. Deadlines, contractors, permits, utilities, paperwork, money, money, and did I mention money?? There is no time too soon to begin working with a sign company. Budget is one of the most important things that you can provide to them. This gives them a starting point. Always ask their opinion because remember they are the professionals. They take your ideas and build them into your budget. When your sign company sends you a proof, do not be afraid to speak up and let them know how you feel about it. Should you shy away from that; your sign might not meet your expectations. If you are dealing with a good company, they want you to love the final product. Art fees are normal charges for sign companies. To avoid excessive charges, ask questions, provide as much information as you can up front to save on the art time expense.
Too often inexperienced graphics designers don’t understand how important background and copy contrast is when trying to read your sign from several hundred feet. Additional, fancy script fonts are very difficult to read at a distance. Use clean block style fonts. Keep it simple and uncluttered…less is more!
Make sure that you ask questions when it comes to install. What do you need to provide? Do you need to be present? Will they need access to the interior walls (hook up)? Any electrical services need to be scheduled? Will you be taking care of the permit? What is the install cost?
The better the communication with your sign/marketing company, the smoother the job will go.